Management context and impact of ecommerce in the Greek food industries
Identifieur interne : 001706 ( Main/Exploration ); précédent : 001705; suivant : 001707Management context and impact of ecommerce in the Greek food industries
Auteurs : Eleutherios Papathanassiou [Grèce] ; Barbara Arkoumani [Grèce] ; Dimitrios Kardaras [Royaume-Uni]Source :
- Logistics Information Management [ 0957-6053 ] ; 2003-04-01.
Abstract
Increased competition characterises the food sector worldwide, but the potential of ecommerce eC to improve customer satisfaction in the food industries has not been thoroughly studied. Reports on the results of a survey of 48 information systems IS and marketing managers from food companies in Greece. Examines the eC management context and investigates how the Internet can offer new opportunities for improving customer satisfaction. The results show that there is potential for customeroriented eC applications across the value chain.
Url:
DOI: 10.1108/09576050310467278
Affiliations:
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Reports on the results of a survey of 48 information systems IS and marketing managers from food companies in Greece. Examines the eC management context and investigates how the Internet can offer new opportunities for improving customer satisfaction. The results show that there is potential for customeroriented eC applications across the value chain.</div></front></TEI><affiliations><list><country><li>Grèce</li><li>Royaume-Uni</li></country><region><li>Angleterre</li><li>Grand Londres</li></region><settlement><li>Londres</li></settlement></list><tree><country name="Grèce"><noRegion><name sortKey="Papathanassiou, Eleutherios" sort="Papathanassiou, Eleutherios" uniqKey="Papathanassiou E" first="Eleutherios" last="Papathanassiou">Eleutherios Papathanassiou</name></noRegion><name sortKey="Arkoumani, Barbara" sort="Arkoumani, Barbara" uniqKey="Arkoumani B" first="Barbara" last="Arkoumani">Barbara Arkoumani</name></country><country name="Royaume-Uni"><region name="Angleterre"><name sortKey="Kardaras, Dimitrios" sort="Kardaras, Dimitrios" uniqKey="Kardaras D" first="Dimitrios" last="Kardaras">Dimitrios Kardaras</name></region></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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